Data analysis 2022-06-28
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B2metric

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Insight platform for customer retention.
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B2Metric IQ Analytics is a smart personalization and marketing intelligence platform that leverages advanced analytics and AI-powered insights to help improve business performance.

The platform provides self-service behavior insight tool that gives insights on how to increase customer retention through real-time data analysis of complex customer digital journeys.

B2Metric IQ Analytics provides a 85% predictive accuracy rate for decision making by marketing and product teams. The platform offers a simple AI-based predictive analytics solution for marketing, growth and product teams.

B2Metric IQ Analytics equips growth and marketing teams to make smarter decisions through flexible reporting and personalizes marketing messages through integration with Facebook and Google Ads.

The platform offers a Behavioral graph to enable businesses to understand customer journeys, implement performance optimization and deliver better marketing experiences to drive business.

B2Metric IQ Analytics also provides cohort analysis to analyze primary differences in cohort behaviors that affect conversion, churn, and retention.The platform offers predictive models that provide insights into subscriber or churn predictions and personal product recommendation to increase conversion.

B2Metric IQ Analytics can be integrated with various data resources and marketing automation platforms such as MailChimp, Zoho, and One Signal, offering a one-dashboard solution for all data resources.

The platform has received positive testimonials from notable companies across industries such as Mynet, AktifBank, AkSİgorta, MetLife, Tofas, leading Energy and Utilities Industry Company, Gain, and Bilyoner.

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B2metric was manually vetted by our editorial team and was first featured on June 5th 2023.
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Pros and Cons

Pros

Self-service behavior insight tool
Real-time data analysis
85% predictive accuracy rate
Integration with Facebook Ads
Integration with Google Ads
Behavioral graph for customer journey
Performance optimization offered
Cohort analysis for conversion
Predictive models for marketing
Integration with MailChimp
Integration with Zoho
Integration with One Signal
One-dashboard solution for data
Positive testimonials from industry leaders
Personalized marketing message creation
Flexible reporting for smarter decisions
Helps increase customer retention
Offers user propensity
Offers churn probability
Offers likelihood to buy
Offers retention prediction
Creates explainable machine learning models
Can increase customer retention by 35%
Predicts churn
Analytics for complex digital customer journeys
Plug & Play +50 customer data sources
Integration with 10+ marketing automation platforms
Subscriber or churn prediction
Personal product recommendation
Next-Best Action Modelling
Coverage for widest data integration
Helps build a data-informed culture
Visualize primary differences in cohort behaviors
Automated machine learning solutions
Offers customer segmentation
Highly customizable solution
Predictive insights for campaign optimization
Optimized for cross-functional teams
Predictive behavioral analytics
Performance marketing optimization
Demand & sales forecasting
Fraud detection
Risk scoring
Damage estimation

Cons

85% predictive accuracy rate
Limited integration platforms
Complex setup for beginner
No free trial mentioned
No mobile app mentioned
Limited language support
May not support all data types
No offline availability
Limited predictive models
No customized reporting options

Q&A

What is B2metric IQ Analytics?
How does B2metric IQ Analytics help to improve business performance?
What is the predictive accuracy rate of B2metric IQ Analytics?
What are the key features of B2metric IQ Analytics?
How does B2metric IQ Analytics help in personalizing marketing messages?
How can B2metric IQ Analytics enhance customer retention?
Can B2metric IQ Analytics integrate with other marketing platforms?
Which companies have given positive testimonials about B2metric IQ Analytics?
How does B2metric IQ Analytics support marketing teams?
How does B2metric IQ Analytics analyze customer journeys?
What is the function of the Behavioral graph in B2metric IQ Analytics?
How can B2metric IQ Analytics optimize my company's performance?
What is the purpose of Cohort analysis in B2metric IQ Analytics?
How does B2metric IQ Analytics help in product recommendation?
Can B2metric IQ Analytics predict customer churn?
Can B2metric IQ Analytics integrate with customer data ingestion resources?
How does B2metric IQ Analytics help in marketing optimization?
How does B2metric IQ Analytics contribute to understanding customer behaviors?
What is the function of predictive models in B2metric IQ Analytics?
How can B2metric IQ Analytics be used by cross-functional teams?

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